Gyaru and Ganguro style

There are a lot of subcultures inside gyaru, like rock, hime, oneegyaru, and so on. Gyaru subculture is still a major influence in the economy with the Japanese fashionbrand branched Gal and become more accessible in rural areas. In Tokyo, more often than not, a shopping center in every major train station that is dedicated to offering the latest and trendy items from popular brands Gal. Some brands are also reaching outoverseas by having their goods easily accessible at WebShop offer shipping service worldwide.

these pictures above are examples of gyaru style

Ganguro is more extreme style. Ganguro, literally “face-black,” is a fashion trend among Japanese girls, an outgrowth of chapatsu hair dyeing. The basic look is bleached-blond hair and a deep tan, produced by tanning beds or makeup. The intent is to produce the tanned, blond California beach girl look. Accessories include high platform shoes or boots, purikura photo stickers, and cellular phones.

 and these are ganguro style, looks kinda creepy XD.

but it's called art "anti beauty".